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How we shop has changed drastically in just the past few decades. Instead of window shopping in the mall, many customers now rely on AI product recommendations and shop via mobile without ever setting foot in a store. Retail technology and customer demands may be constantly changing, but one thing that will always be vitally important is customer experience. These statistics show the changing retail landscape and just how much customers depend on personalization, convenience and great relationships with brands.

73% of consumers use multiple channels to shop. - Harvard Business Review

In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017. Experts predict that within the next two years, 65% of retailers will offer same-day delivery. - BRP Consulting

41% of e-commerce brands now use shoppable Instagram posts. - Digital Commerce 360

87% of consumers begin their shopping journey with digital, a jump from 71% in 2017. - Salesforce

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Posted by News Team

About CEM Africa Summit

CEM Africa is a meeting place for CX professionals and innovative CX solution providers, where like-minded customer experience experts and the top CX solution providers gather for an informative and educational summit with the common goal of improving customer experience across Africa. The event will provide a platform for like-minded CX professionals to showcase their industry knowledge as well as solutions to better the customer’s perception of the brand.