Amanda is the founder & CEO of Truth. Amanda’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of loyalty in South Africa. She spent many years at British Airways leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, where she led the department encompassing customer insights, research, customer strategy, loyalty/MySchool, direct marketing and financial services marketing. Truth has proudly delivered loyalty programmes and customer centricity strategies for many of South Africa's best known brands, including Pick n Pay, The Foschini Group, Virgin Active, Edcon, Nedbank, Sun International, Avios, Sorbet and many more.
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