• 1 - 2 AUGUST, Cape Town
    CTICC East Wing
    Business Led Customer Experience

1-2 August 2018, CTICC East, Cape Town


The 2018 ediition of CEM Africa will focus on customer experience from a business led perspective.

CEM Africa 2018

CEM Africa is a meeting place for CX professionals and innovative CX solution providers. The show takes place on the 1-2 August 2018 at the state of the all new CTICC East in Cape Town, where like-minded customer experience experts and the top CX solution providers gather for an informative and educational summit with the common goal of improving customer experience across Africa. The event will provide a platform for like-minded CX professionals to showcase their industry knowledge as well as solutions to better the customer’s perception of the brand.

Expert Keynotes

Workshop Sessions

Networking Opportunities


Take a look at the various current trends affecting CX professionals that will be covered at the CEM Africa Summit.

Driving Customer Emotions

Although brands may be liked or trusted, most fail to align themselves with the emotions that drive their customers’ most profitable behaviors. Some brands by nature have an easier time making such connections, but a company doesn’t have to be born with the emotional DNA of Disney or Apple to succeed.
This session will investigate best practice applications of emitional motivators, story telling to link emotions and creating consistency and relevance when driving customer emotions


Calculating Experiennces

It is clear that measurement is a key factor In allocating company resources and justifying investment in CX. Knowing where to focus and how to construct measureable inititives is a major pain point for CX professionals. This session will explore what to measure and how to identify correlations between CX intitiatves and buiness objectives to create a measurable customer experience strategy that delivers real buiness results.


Extracting Value from Data

The rapid development of technology in CX has failed to produce a corresponding return. Much of this has to do with an over-priritization on technology as opposed to the insights that it generates. Extracting value from data will examine how to draw the most out of your data and bring your CX strategies to life.
This session will cover best practice case studies and how to leverage technology intelligently to get a more efficient and valauble retrun on investment.


Outside-In CX

Customer centricty is an organisation wide perrogative and responsibility. True outside-in-cx is authentic, relevant and bound to the company purpose. This session dives into the practical application of customer centricity, how to tie emotion, measurement and data together in a workable startegy and how to prepare your employees to handle it all.

Requested solutions

Featuring leading solution providers offering products such as:

  • Cross-channel Orchestration
  • Customer Intelligence
  • CX Consulting
  • User Experience Design
  • Customer Journey Mapping

  • Enterprise Social Collaboration
  • Multichannel Feedback
  • Data Management
  • Digital Marketing Platforms

  • CRM Solutions
  • Intelligent Advertising
  • Marketing Cloud Services
  • Contact Centre Optimisation

Become a sponsor

Introducing the 2nd Annual Customer Experience Africa Awards

The CXA Awards celebrate and promote the highest level of CX across Africa.
The CXA Awards gala dinner will be an evening of glamour and prestige while we celebrate CEM's top achievers.



The CEM Africa Summit hosts a number of business opportunities for customer experience leaders to share ideas

Meet industry leaders

Customer Experience executives spanning all industries across Africa will be presenting and networking at the summit

Variety of brands

CEM Africa brings a variety of successful brands that will be showcasing how they have used customer experience in their organisation.

Engage with the latest trends

CEM Africa provides a platform for the sharing of knowledge and engagement with discussion surrounding CX trends.

Interactive workshop sessions

Hear from leading innovators in focused 60 minute workshop sessions. The workshops are scheduled in advance as the topics are marketed made available during the build up to the summit.

Attend the top CX event in Africa

Align yourself or your organisation with the top CX innovators across industries.

Extended networking time

CEM Africa 2017 will present you many more opportunities to network with your fellow CX professionals.

The Customer Power Team

In a unique initiative, the event will bring together the power team that manages Customer Experience within the organisations; from the client services, marketing, operations, customer experience, CX specialist, operations, business development and contact centre management teams, in a full effort to transform Customer Experience in the organisation.

Business meetings

The CEM Africa Summit provides a space for the sharing of ideas for the promotion of the CX industry in Africa.